OLIPOP Campaign

Inspired by how much soda has changed over the past century, this campaign idea is based on a play on words with the “pop” in Olipop, which also refers to a nickname for grandfather. By playing on the classic and somewhat annoying things that grandfathers say like “back in my day” and “when I was your age,” this campaign highlights how soda has changed over the last century (in a good way). These simple ads are funny and relatable to younger audiences and als boast Olipop’s health benefits.

Created in collaboration with Maddie Thomason and Anette Vaysberg.