Warby Parker Campaign

Challenged to highlight Warby Parker’s Buy a Pair, Give a Pair Program, this campaign uses realistic child characters to emphasize how much a pair of glasses can change someone’s life. By swapping out the word “pair” in “give a pair,” this campaign shows that when you buy a pair of glasses from Warby Parker, you’re not just giving someone a free pair, you’re transforming their daily reality. These ads incite emotion and create heartfelt stories consumers will want to be a part of.

Created in collaboration with Sydney Richards, Caroline Desormiers, and Abby Gosh.